1000 Platitudes

"1000 Platitudes" is a large-scale photographic intervention project. It is comprised of photomontages and a video with 1,000 words or expressions commonly used to promote globalised cities to potential investors, such as "open", "modern", "clean", "multicultural" and "cosmopolitan", for example. To make these images, a powerful projector (110,000 ANSI lumens of intensity for images of up to 70 x 70 metres) was placed on a 12-ton truck with a generator. This mobile platform toured the Austrian city of Linz projecting onto all types of buildings: shopping malls, apartment blocks, banks, castles, churches, industrial tanks and others. At each site a letter of the alphabet was projected and then photographed before the authorities were notified. Sources of reference for this project include Etiénne-Gaspar Robertson's Phantascope (1797), a phantasmagoria projector on wheels; Krzysztof Wodiczko's deconstructivist projections, and the ShotgunTV project by Contained/Timesup (1995).
Name in spanish: 1000 Usos Tópicos
Year of Creation: 2003
Technique: Three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long
Dimensions: 300 x 120 centimeters each (3 panels)
Edition: 5 copies + 1 AP in English
5 copies + 1 AP in Spanish
Keywords: database, outdoor, indoor, print, projection, site-specific, video.
Collections: Cisneros Fontanals Foundation (Miami), Speyer Family Collection (NYC), Colección/Fundación Jumex (Mexico City) and private collectors
Photo library (click to expand)
Photomontages and DVD
2007 - Mexican Pavilion, 52 Biennale di Venezia, Venice, Italy



  • Rafael Lozano-Hemmer - concept, photography, direction
  • Conroy Badger - programming
  • Natalie Bouchard, Matthew Marino, Julia Garcia, Ana Parga - production support.
  • This project was developed during the HUMO (Huge and Mobile) Workshop organized by Lozano-Hemmer and Brian Massumi at the Ars Electronica Center in Linz, with the support of V2_Organisatie in Rotterdam, and funded by the European Union.